Growth
Gracie Barra against its category
The biggest tracked US martial arts club chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gracie Barra's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | G Gracie Barra | +16.7% |
| 2 |
I
I Love Kickboxing
|
-74.8% |
| 3 | 1 10th Planet Jiu Jitsu | +18.0% |
| 4 | M Master Chong's World Class Tae Kwon Do | -4.8% |
| 5 | J Jett Martial Arts | +1.4% |
| 6 | W White Dragon Martial Arts | -5.3% |
| 7 | F Fruita BJJ | - |
| 8 | B Black Belt Academy | -20.1% |
| 9 | E Electric City BJJ | - |
| 10 | A Alliance | - |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Gracie Barra locations across 12 US states.
Tracked stores by state
- Florida 6
- Texas 6
- Alabama 3
- California 2
- New Mexico 2
- Arizona 1
- Idaho 1
- Illinois 1
- Maine 1
- Missouri 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Gracie Barra
Tracked chains Gracie Barra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends