Growth
Nissan against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nissan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
68 tracked Nissan locations across 26 US states.
Tracked stores by state
- California 10
- Florida 6
- Virginia 6
- New York 5
- Georgia 4
- Texas 4
- Washington 4
- North Carolina 3
- Connecticut 2
- Illinois 2
- Indiana 2
- Maryland 2
- Missouri 2
- New Jersey 2
- Ohio 2
- Tennessee 2
- Alabama 1
- Arkansas 1
- Delaware 1
- Massachusetts 1
- Minnesota 1
- New Hampshire 1
- Pennsylvania 1
- South Carolina 1
- Utah 1
- Wyoming 1
Customer overlap
Who shops at Nissan
Tracked chains Nissan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nissan Of Orange Park Service Center
100
M
Martin's Fuel
49
Martin's Fuel
49
N
NAS Patuxent River Commissary
47
M
MARTIN’S
46
MARTIN’S
46
L
Langley AFB Commissary
31
Langley AFB Commissary
31
P
Patuxent River Naval Air Base
29
J
Johnson's Giant Food
28
B
Bradfords Neighborhood Market
24
J
Johnson's Giant Foods
19
More trends