Growth
Hanesbrands against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hanesbrands's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+4.0% |
| 2 |
S
Soma Intimates
|
-13.6% |
| 3 |
J
Jockey
|
-9.7% |
| 4 |
I
Intimissimi
|
- |
| 5 | R Risque Moments | -4.3% |
| 6 |
C
Calzedonia
|
+8.0% |
| 7 | G Groove | -6.1% |
| 8 | N Nancy's Nook | -13.0% |
| 9 | E Excitement Adult Superstores | +3.9% |
| 10 | T Todd Couples Superstore | -11.7% |
| 25 |
H
Hanesbrands
|
-96.3% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Hanesbrands locations across 35 US states.
Tracked stores by state
- California 11
- Florida 8
- Georgia 8
- North Carolina 8
- Pennsylvania 7
- New Jersey 5
- Texas 5
- Michigan 4
- New York 4
- Oregon 4
- South Carolina 4
- Washington 4
- Wisconsin 4
- Arizona 3
- Connecticut 3
- Maryland 3
- New Hampshire 3
- Ohio 3
- Virginia 3
- Alabama 2
- Indiana 2
- Mississippi 2
- Tennessee 2
- Delaware 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- West Virginia 1
Customer overlap
Who shops at Hanesbrands
Tracked chains Hanesbrands customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kennie's Market
69
Kennie's Market
69
J
Jubilee Foods
47
More trends