Growth
Cricket Wireless against its category
The biggest tracked US electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cricket Wireless's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Best Buy
|
-3.1% |
| 2 |
T
T-Mobile
|
-0.0% |
| 3 |
A
Apple
|
-10.3% |
| 4 |
G
GameStop
|
- |
| 5 |
M
Micro Center
|
+18.3% |
| 6 |
V
Verizon
|
-6.2% |
| 7 |
A
AT&T Store
|
-3.3% |
| 8 | I Ifixubreak HEB | +16.3% |
| 9 |
M
Metro by T-Mobile
|
-8.6% |
| 10 |
A
Abt Electronics
|
+3.1% |
| 13 |
C
Cricket Wireless
|
+5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Cricket Wireless locations across 19 US states.
Customer overlap
Who shops at Cricket Wireless
Tracked chains Cricket Wireless customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harris Law Firm
100
J
Junior's Supermarket
40
W
Wireless- HEB SAN JUAN
32
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