Growth
Spectrum against its category
The biggest tracked US historic sites chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Spectrum's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Camp LeJeune | - |
| 2 | M Muckleshoot | +8.5% |
| 3 |
S
Spectrum
|
-9.2% |
| 4 | S Sand | +1.6% |
| 5 | S Seasons of Traverse Mountain | - |
| 6 | M Maumelle Bunker | -19.0% |
| 7 | L Liverpool Ny | +18.2% |
| 8 | D Detroit Homes | -6.1% |
| 9 |
C
Cincinnati Reds
|
-9.4% |
| 10 | C Connellsville Armory | -8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Spectrum locations across 15 US states.
Tracked stores by state
- New York 11
- Ohio 7
- Texas 6
- California 5
- Wisconsin 5
- North Carolina 4
- Maine 3
- Hawaii 2
- Kentucky 2
- Florida 1
- Georgia 1
- Indiana 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Spectrum
Tracked chains Spectrum customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Philadelphia 76ers Training Complex
49
H
House of Yoga
39
M
Martin's Run
36
H
Heritage's
31
Heritage's
31
W
Wine Warehouse
30
Wine Warehouse
30
More trends