Growth
Habitat for Humanity against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Habitat for Humanity's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.9% |
| 2 |
A
American Legion
|
+3.6% |
| 3 |
H
Habitat for Humanity
|
+5.7% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.3% |
| 6 |
A
American Red Cross
|
+3.0% |
| 7 | N New River YMCA | - |
| 8 | C Charles Town Now | - |
| 9 | N Naval Academy Club | -1.3% |
| 10 |
F
Fraternal Order of Eagles
|
-30.0% |
Share of tracked category spend, indexed
Store footprint
Store map
93 tracked Habitat for Humanity locations across 31 US states.
Tracked stores by state
- North Carolina 13
- Florida 11
- Ohio 10
- California 5
- Indiana 5
- Pennsylvania 5
- South Carolina 5
- New York 4
- Tennessee 4
- Virginia 4
- New Jersey 3
- Georgia 2
- Michigan 2
- Utah 2
- Washington 2
- Arkansas 1
- Arizona 1
- Colorado 1
- Delaware 1
- Iowa 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Maine 1
- Mississippi 1
- Oregon 1
- Texas 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Habitat for Humanity
Tracked chains Habitat for Humanity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ord Community Commissary
100
F
Ft Eustis Chapel
87
H
Hyvee Hall
67
Hyvee Hall
67
K
Kamas Foodtown
64
Kamas Foodtown
64
K
Kingsbay Food
48
L
La Tapatia 3
47
More trends