Growth
Salvation Army against its category
The biggest tracked US charity organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salvation Army's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Salvation Army
|
-5.4% |
| 2 |
I
Idaho Youth Ranch
|
-8.3% |
| 3 | C Capital Region Land Conservancy | - |
| 4 | D Delaware DNREC | - |
| 5 | S Saratoga PLAN | +4.1% |
| 6 | C City Light | -52.4% |
| 7 |
G
Goodwill Donation Xpress
|
- |
| 8 | O Orting Food Bank | -9.3% |
| 9 | O Olean Food Pantry | - |
| 10 | T The Lovelady Center | -0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
113 tracked Salvation Army locations across 25 US states.
Tracked stores by state
- California 29
- Florida 19
- Michigan 8
- North Carolina 8
- Georgia 5
- Texas 5
- Virginia 5
- Maryland 4
- Pennsylvania 4
- New Jersey 3
- New York 3
- Ohio 3
- Alabama 2
- Arizona 2
- Delaware 2
- South Carolina 2
- Colorado 1
- Hawaii 1
- Idaho 1
- Kentucky 1
- Mississippi 1
- Montana 1
- New Mexico 1
- Nevada 1
- Oregon 1
Customer overlap
Who shops at Salvation Army
Tracked chains Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Imf Main Office
66
M
Megamart Supermarket
51
S
Schofield Barracks
48
Schofield Barracks
48
S
Secretary of State office
46
M
McGuckin Hardware
37
McGuckin Hardware
37
V
Vinckier Foods
35
More trends