Trends · data through September 2026

Wireless Carriers in California

Iceflower tracks 918 stores from 9 wireless carriers in California. Verizon grew fastest over the last year, ahead of AT&T Store and T-Mobile.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
918
Consumer panel
130M+

Growth ranking

Fastest-growing tracked wireless carriers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Verizon and AT&T Store sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Verizon logo Verizon - +17.1%
2 A AT&T Store logo AT&T Store ▲1 -0.5%
3 T T-Mobile logo T-Mobile ▼1 -21.4%
  • Verizon
  • AT&T Store
  • T-Mobile
  • Cellular Sales
  • Sprint
  • Russell Cellular
  • Salt
  • Other tracked chains

Store footprint

Store map

918 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Verizon (235)
  • AT&T Store (300)
  • T-Mobile (358)
  • Cellular Sales (17)
  • Sprint (1)
  • Russell Cellular (2)
  • Salt (2)
  • Other tracked chains

Top tracked chains by store count

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