Trends · data through July 2026

Department Stores in Wisconsin

Iceflower tracks 299 stores from 19 department stores chains in Wisconsin. HomeGoods grew fastest over the last year, ahead of Kohl's and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
299
Consumer panel
130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Kohl's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HomeGoods logo HomeGoods - +10.2%
2 K Kohl's logo Kohl's - +2.0%
3 W Walmart logo Walmart - +0.2%
4 M Marshalls logo Marshalls - -0.3%
5 T T.J.Maxx logo T.J.Maxx - -0.4%
6 T Target logo Target - -0.7%
7 F Fleet Farm logo Fleet Farm - -2.7%
8 M Macy's logo Macy's - -4.4%
9 J JCPenney logo JCPenney - -7.3%
  • Walmart
  • Target
  • Fleet Farm
  • Kohl's
  • T.J.Maxx
  • Marshalls
  • HomeGoods
  • Other tracked chains

Store footprint

Store map

299 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Walmart (101)
  • Target (39)
  • Fleet Farm (25)
  • Kohl's (46)
  • T.J.Maxx (31)
  • Marshalls (13)
  • HomeGoods (12)
  • Other tracked chains

Top tracked chains by store count

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