Trends · data through September 2026

Spas in Virginia

Iceflower tracks 446 stores from 403 spa chains in Virginia. Escape Salon & Day Spa grew fastest over the last year, ahead of MassageLuXe and Shapes Salon & Day Spa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
403
Tracked stores
446
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spa chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Escape Salon & Day Spa and MassageLuXe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Escape Salon & Day Spa - -4.8%
2 M MassageLuXe logo MassageLuXe - -14.3%
3 S Shapes Salon & Day Spa - -15.1%
4 A Aura Day Spa - -33.8%
  • Escape Salon & Day Spa
  • Hand & Stone Massage and Facial Spa
  • Spa World
  • Woodhouse Spa
  • Refined Aesthetics
  • Solace Day Spa
  • Salt Spa & Wellness Center
  • Other tracked chains

Store footprint

Store map

446 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Escape Salon & Day Spa (3)
  • Hand & Stone Massage and Facial Spa (17)
  • Spa World (1)
  • Woodhouse Spa (2)
  • Refined Aesthetics (1)
  • Solace Day Spa (2)
  • Salt Spa & Wellness Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa 17
  • 2 M MassageLuXe logo MassageLuXe 4
  • 3 E Escape Salon & Day Spa 3
  • 4 S Shapes Salon & Day Spa 3
  • 5 A Aura Day Spa 3
  • 6 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa 3
  • 7 P Prime IV Hydration & Wellness logo Prime IV Hydration & Wellness 3
  • 8 V VIO Med Spa logo VIO Med Spa 2
  • 9 Y Youthful Beginnings Medi Spa logo Youthful Beginnings Medi Spa 2
  • 10 M Metro politan nail bar 2
  • 11 T Thistle Medical Skincare Studio 2
  • 12 K King Spa & Sauna logo King Spa & Sauna 2
  • 13 O Origins Thai Spa 2
  • 14 F Flawless Aesthetics and Wellness 2
  • 15 R Relax Spa 2
  • 16 S Sana Day Spa 2
  • 17 S Serenity Spa 2
  • 18 G Glow Med Spa 2
  • 19 S Solace Day Spa 2
  • 20 N Nova Therapeutic Massage 2
  • 21 W Woodhouse Spa 2
  • 22 F Flowering Almond Spa 1
  • 23 S Skin Luminous Aesthetics 1
  • 24 B Blue Velvet Spa & Boutique 1
  • 25 E Essentials Massage and Facials of Stafford 1
  • 26 F Fountains Day Spa 1
  • 27 P Pure Med Spa 1
  • 28 T The Teal Center 1
  • 29 E Esme Esthetic Studio 1
  • 30 P ProMD Health Ashburn 1
  • 31 N Novah Beauty Bar 1
  • 32 E Exhale Skin Studio 1
  • 33 T The Omni Homestead Resort 1
  • 34 S Serenity Day Spa 1
  • 35 T The Aesthetic Xpert 1
  • 36 O Ocean Spa 1
  • 37 T The Feel Better Lounge 1
  • 38 O Opal Foot Spa 1
  • 39 O OM Laser & Wellness 1
  • 40 E Eliz's Nails 1
  • 41 A Aroma Spa 1
  • 42 R Rejuvenation Clinic 1
  • 43 M Medical Massage Clinic 1
  • 44 S Sunny Spa 1
  • 45 N Neroli Med Spa & Beauty Lounge 1
  • 46 C Chi Spa Lounge 1
  • 47 T The Tox Boutique 1
  • 48 S Shahnti Aesthetic Medicine 1
  • 49 C Club West Med Spa 1
  • 50 Z Zilda Brazilian Spa 1

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