Trends · data through July 2026

Spas in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 36 stores from 26 spas chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. MassageLuXe grew fastest over the last year, ahead of Massage Envy and Sundays Sun Spa Wellness.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
36
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spas chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. MassageLuXe and Massage Envy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MassageLuXe logo MassageLuXe - -20.4%
2 M Massage Envy logo Massage Envy - -27.9%
3 S Sundays Sun Spa Wellness - -57.5%
  • Hand & Stone Massage and Facial Spa
  • Massage Envy
  • Salt Spa & Wellness Center
  • Elite European Day Spa
  • Ageless Skin Rejuvenation Med-Spa
  • Flowering Almond Spa
  • Medical Aesthetics of Virginia
  • Other tracked chains

Store footprint

Store map

36 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.

  • Hand & Stone Massage and Facial Spa (2)
  • Massage Envy (4)
  • Salt Spa & Wellness Center (1)
  • Elite European Day Spa (1)
  • Ageless Skin Rejuvenation Med-Spa (1)
  • Flowering Almond Spa (1)
  • Medical Aesthetics of Virginia (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sundays Sun Spa Wellness 5
  • 2 M Massage Envy logo Massage Envy 4
  • 3 M MassageLuXe logo MassageLuXe 3
  • 4 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa 2
  • 5 W Williamsburg Salt Spa 1
  • 6 F Fire and Ice Recovery Center 1
  • 7 F foot treatment spa 1
  • 8 E Elite Salon & Spa 1
  • 9 L Lotus Foot Spa 1
  • 10 B Body Shoppe Spa & Salon 1
  • 11 B Body and Mind Spa 1
  • 12 R RENU Therapeutic Massage and Bodyworks 1
  • 13 L Luxury Day Spa 1
  • 14 P Prime IV Hydration & Wellness logo Prime IV Hydration & Wellness 1
  • 15 L Lotus Day Spa 1
  • 16 S Sugar and Skin Spa 1
  • 17 R Relux Head Spa 1
  • 18 H Happy Feet Massage Spa 1
  • 19 N Natural Elements Spa & Salon 1
  • 20 T The Spa & Laser Center 1
  • 21 S SeaHill Spa at The Cavalier 1
  • 22 M Medical Aesthetics of Virginia 1
  • 23 F Flowering Almond Spa 1
  • 24 A Ageless Skin Rejuvenation Med-Spa 1
  • 25 E Elite European Day Spa 1
  • 26 S Salt Spa & Wellness Center 1

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