Trends · data through September 2026

Mexican Fast Food & Fast Casual in Houston-Pasadena-The Woodlands, TX

Iceflower tracks 339 stores from 24 Mexican fast food & fast casual chains in Houston-Pasadena-The Woodlands, TX. Cabo Bob's grew fastest over the last year, ahead of Velvet Taco and Torchy's Tacos.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
339
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cabo Bob's and Velvet Taco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cabo Bob's logo Cabo Bob's - +11.5%
2 V Velvet Taco logo Velvet Taco - +9.5%
3 T Torchy's Tacos logo Torchy's Tacos - +7.2%
4 B Bullritos logo Bullritos ▲1 +6.4%
5 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +4.2%
6 E El Pollo Loco logo El Pollo Loco ▼1 +2.2%
7 G Grab N Go Tacos - +0.1%
8 T Taco Bell logo Taco Bell - -4.6%
9 F Fajita Pete's - -11.4%
10 T Taco Cabana logo Taco Cabana - -12.3%
11 F Freebirds World Burrito logo Freebirds World Burrito - -21.1%
  • Taco Bell
  • Chipotle Mexican Grill
  • Torchy's Tacos
  • Taco Cabana
  • Velvet Taco
  • Freebirds World Burrito
  • Bullritos
  • Other tracked chains

Store footprint

Store map

339 tracked store locations in Houston-Pasadena-The Woodlands, TX. The 7 largest tracked chains are highlighted.

  • Taco Bell (133)
  • Chipotle Mexican Grill (95)
  • Torchy's Tacos (24)
  • Taco Cabana (17)
  • Velvet Taco (5)
  • Freebirds World Burrito (12)
  • Bullritos (7)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →