Growth
Baja Fresh against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baja Fresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Baja Fresh locations across 8 US states.
Tracked stores by state
- California 13
- Oregon 5
- Maryland 4
- Virginia 3
- Washington 2
- Colorado 1
- Georgia 1
- Nevada 1
Customer overlap
Who shops at Baja Fresh
Tracked chains Baja Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Victor's Mexican Grill
69
Victor's Mexican Grill
69
S
Sequoia Sandwich Company
67
Sequoia Sandwich Company
67
T
Tahoe Joe's
64
F
Frugatti's
60
More trends