Growth
Baja Fresh against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baja Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 57 |
B
Baja Fresh
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Baja Fresh locations across 12 US states and DC.
Tracked stores by state
- California 35
- Oregon 12
- Maryland 4
- Virginia 4
- Nevada 3
- Washington 3
- Arizona 2
- Colorado 1
- District of Columbia 1
- Florida 1
- Georgia 1
- Rhode Island 1
- Texas 1
Customer overlap
Who shops at Baja Fresh
Tracked chains Baja Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zupan's Markets
68
B
Brookside At The Oak
60
A
Al's Garden & Home
48
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