Trends · data through September 2026

Mexican Fast Food & Fast Casual in Lubbock, TX

Iceflower tracks 34 stores from 12 Mexican fast food & fast casual chains in Lubbock, TX. Taco Villa grew fastest over the last year, ahead of Chipotle Mexican Grill and Taco Bell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Villa and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Villa logo Taco Villa - +8.8%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -3.3%
3 T Taco Bell logo Taco Bell - -10.4%
  • Rosa's Cafe
  • Taco Villa
  • Taco Bell
  • Chipotle Mexican Grill
  • Torchy's Tacos
  • Fuzzy's Taco Shop
  • Qdoba
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in Lubbock, TX. The 7 largest tracked chains are highlighted.

  • Rosa's Cafe (2)
  • Taco Villa (9)
  • Taco Bell (7)
  • Chipotle Mexican Grill (5)
  • Torchy's Tacos (2)
  • Fuzzy's Taco Shop (1)
  • Qdoba (2)
  • Other tracked chains

Top tracked chains by store count

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