Growth
Rusty Taco against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rusty Taco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 84 |
R
Rusty Taco
|
-11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Rusty Taco locations across 10 US states.
Customer overlap
Who shops at Rusty Taco
Tracked chains Rusty Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lil Rudy's on Brown
100
L
Lowes Street Deli
86
M
Mountain West Rentals & Sales
54
Mountain West Rentals & Sales
54
R
Rexburg Motor Sports
34
H
Hy-Vee Pharmacy
33
Hy-Vee Pharmacy
33
E
El Paisano Market
31
F
Flanagan's Pub
30
H
HEB Blooms
28
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