Growth
Rusty Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rusty Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 48 |
R
Rusty Taco
|
-11.8% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Rusty Taco locations across 13 US states.
Customer overlap
Who shops at Rusty Taco
Tracked chains Rusty Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lil Rudy's on Brown
100
L
Lowes Street Deli
94
M
Mountain West Rentals & Sales
44
Mountain West Rentals & Sales
44
R
Rexburg Motor Sports
35
E
El Paisano Market
33
F
Falls Plumbing Supply Inc
33
R
Ron's Tire Factory
32
H
HEB Blooms
27
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