Trends · data through July 2026

Retail trends in Swindon

Iceflower tracks 191 stores from 145 retail chains in Swindon. Waterstones grew fastest over the last year, ahead of Card Factory and Next.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
145
Tracked stores
191
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waterstones and Card Factory sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waterstones logo Waterstones - +13.6%
2 C Card Factory - +4.3%
3 N Next - -2.4%
4 T Toolstation UK - -6.5%
5 H Home Bargains - -8.2%
6 P Pets at Home logo Pets at Home - -11.1%
7 S Screwfix logo Screwfix - -14.7%
8 A Argos - -22.1%
9 W WHSmith logo WHSmith - -31.0%
  • Clothing Store
  • Specialty Store
  • Discount Store
  • Hardware Store
  • Sporting Goods Store
  • Shoe Store
  • Bookstore
  • Other categories

Store footprint

Store map

191 tracked store locations in Swindon, colored by category.

  • Clothing Store (39)
  • Specialty Store (17)
  • Discount Store (16)
  • Hardware Store (14)
  • Sporting Goods Store (14)
  • Shoe Store (12)
  • Bookstore (12)
  • Other categories

Top tracked chains by store count

More trends

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