Trends · data through September 2026

Retail trends in Swindon

Iceflower tracks 249 stores from 192 retail chains in Swindon. The Works grew fastest over the last year, ahead of Waterstones and Home Bargains.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
192
Tracked stores
249
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Works and Waterstones sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Works logo The Works - +17.3%
2 W Waterstones logo Waterstones - +9.1%
3 H Home Bargains - +8.9%
4 P Pets at Home logo Pets at Home - +1.9%
5 N Next logo Next - -0.8%
6 T Toolstation UK logo Toolstation UK - -2.8%
7 C Card Factory logo Card Factory ▲1 -6.5%
8 T The White Company logo The White Company ▼1 -13.7%
9 W WHSmith logo WHSmith - -45.6%
  • Hardware Store
  • Gift Shop
  • Family & Value Apparel
  • Bookstore
  • Pet Store
  • Sporting Goods Store
  • Discount Store
  • Other categories

Store footprint

Store map

249 tracked store locations in Swindon, colored by category.

  • Hardware Store (18)
  • Gift Shop (16)
  • Family & Value Apparel (15)
  • Bookstore (14)
  • Pet Store (13)
  • Sporting Goods Store (11)
  • Discount Store (10)
  • Other categories

Top tracked chains by store count

More trends

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