Trends · data through July 2026

Grocery & Convenience trends in Swindon

Iceflower tracks 261 stores from 124 grocery & convenience chains in Swindon. M&S Simply Food grew fastest over the last year, ahead of Holland & Barrett and Waitrose & Partners.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
124
Tracked stores
261
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Holland & Barrett sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +13.8%
2 H Holland & Barrett ▲1 +12.8%
3 W Waitrose & Partners logo Waitrose & Partners ▲1 +6.5%
4 M Morrisons logo Morrisons ▲1 +6.5%
5 A ALDI logo ALDI - +3.1%
6 B Best-one ▲1 +2.8%
7 B Budgens - +2.6%
8 T Tesco logo Tesco - +0.3%
9 S Sainsbury's logo Sainsbury's ▲1 -0.9%
10 O One Stop ▲1 -1.7%
11 A Asda logo Asda - -2.8%
12 Y Your Coop Food - -9.2%
13 C Co-op Food logo Co-op Food ▼1 -9.5%
14 I Iceland ▼1 -9.9%
15 L Lidl logo Lidl ▼2 -10.1%

Store footprint

Store map

261 tracked store locations in Swindon, colored by category.

Top tracked chains by store count

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