Growth
Warhammer against its category
The biggest tracked UK art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Warhammer's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Hobbycraft | -4.4% |
| 2 |
W
Warhammer
|
+4.6% |
| 3 | N Nasseri Fabrics Ltd | - |
| 4 | H Harlequin | +0.3% |
| 5 | R Rails of Sheffield | - |
| 6 | D Discount DIY | -14.8% |
| 7 | F Fanaticswear | -13.0% |
| 8 | A Abakhan | - |
| 9 | T Twentypence Pottery | - |
| 10 | A Abakhan Fabrics, Hobby and Home | - |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Warhammer locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 3
- Scotland 3
- South West 3
- North West 2
- East Midlands 1
- North East 1
- South East 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Warhammer
Tracked chains Warhammer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Element Games
100
T
Travelling Man
31
More trends