Growth
American Golf against its category
The biggest tracked UK sporting goods store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Golf's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sports Direct
|
-6.4% |
| 2 |
G
GO Outdoors
|
+10.9% |
| 3 |
D
Decathlon
|
+8.3% |
| 4 |
A
American Golf
|
+3.9% |
| 5 | J JJB Sports | -34.9% |
| 6 | T The Sportsman | +14.0% |
| 7 | S Sportack Saddlery | +4.7% |
| 8 |
B
Brentford FC
|
-20.1% |
| 9 | M Mole Avon Country Stores | - |
| 10 | A Aston Villa FC Shop | - |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked American Golf locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 11
- South East 11
- Scotland 8
- London 7
- East of England 6
- West Midlands 6
- South West 5
- Yorkshire and The Humber 5
- East Midlands 4
- North East 3
- Wales 2
- Northern Ireland 1
Customer overlap
Who shops at American Golf
Tracked chains American Golf customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends