Trends · data through September 2026

Retail & consumer trends in Swindon

Iceflower tracks 1,458 stores from 1,058 retail and consumer chains in Swindon. Shell grew fastest over the last year, ahead of The Works and Post Office.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,058
Tracked stores
1,458
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shell and The Works sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shell logo Shell ▲3 +17.6%
2 T The Works logo The Works ▲1 +17.5%
3 P Post Office logo Post Office - +14.8%
4 M Morrisons logo Morrisons ▲1 +14.3%
5 C Costa Express logo Costa Express ▲2 +14.0%
6 W Waterstones logo Waterstones ▲1 +9.3%
7 H Home Bargains ▲2 +9.1%
8 M McDonald's logo McDonald's ▲2 +8.2%
9 S Sainsbury's logo Sainsbury's - +6.4%
10 P Pets at Home logo Pets at Home - +2.1%
11 Y Your Coop Food logo Your Coop Food ▲1 +0.5%
12 E Esso logo Esso - +0.5%
13 N Next logo Next - -0.6%
14 C Co-op Food logo Co-op Food ▲2 -1.8%
15 I Iceland logo Iceland ▲1 -1.8%

Store footprint

Store map

1,458 tracked store locations in Swindon, colored by category group.

Top tracked chains by store count

More trends

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