Trends · data through July 2026

Retail trends in Provo-Orem-Lehi, UT

Iceflower tracks 410 stores from 266 retail chains in Provo-Orem-Lehi, UT. Ace Hardware grew fastest over the last year, ahead of Five Below and Maurices.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
266
Tracked stores
410
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ace Hardware and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Ace Hardware logo Ace Hardware ▲1 +17.9%
2 F Five Below logo Five Below - +15.9%
3 M Maurices logo Maurices ▲2 +14.2%
4 O Old Navy logo Old Navy ▲1 +12.8%
5 D Dollar Tree logo Dollar Tree - +11.0%
6 R Ross Dress for Less logo Ross Dress for Less - +8.0%
7 V Verizon logo Verizon ▲2 +6.8%
8 T Target logo Target - +4.6%
9 U Uptown Cheapskate logo Uptown Cheapskate - +4.3%
10 D Dollar General logo Dollar General ▲1 +4.2%
11 T The Home Depot logo The Home Depot - +3.7%
12 D Deseret Book logo Deseret Book - +2.7%
13 P Petco logo Petco - +2.2%
14 H Harbor Freight Tools logo Harbor Freight Tools ▼1 +1.6%
15 L Lowe's Home Improvement logo Lowe's Home Improvement - +1.0%

Store footprint

Store map

410 tracked store locations in Provo-Orem-Lehi, UT, colored by category.

  • Clothing Store (67)
  • Department Store (32)
  • Discount Store (29)
  • Hardware Store (26)
  • Sporting Goods Store (25)
  • Electronics Store (25)
  • Art Craft Hobby Store (21)
  • Other categories

Top tracked chains by store count

More trends

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