Trends · data through September 2026

Leisure & Travel trends in Provo-Orem-Lehi, UT

Iceflower tracks 229 stores from 207 leisure & travel chains in Provo-Orem-Lehi, UT. Cinemark grew fastest over the last year, ahead of GameStop and Choice Hotels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
207
Tracked stores
229
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cinemark and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cinemark logo Cinemark - +15.7%
2 G GameStop logo GameStop - +14.5%
3 C Choice Hotels logo Choice Hotels - +5.4%
4 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - -14.8%
  • Hotels & Rentals
  • Entertainment Location
  • Park
  • Golf Course
  • Movie Theater
  • Theme Parks & Attractions
  • Swimming Pool
  • Other categories

Store footprint

Store map

229 tracked store locations in Provo-Orem-Lehi, UT, colored by category.

  • Hotels & Rentals (43)
  • Entertainment Location (23)
  • Park (22)
  • Golf Course (14)
  • Movie Theater (12)
  • Theme Parks & Attractions (12)
  • Swimming Pool (9)
  • Other categories

Top tracked chains by store count

  • 1 C Choice Hotels logo Choice Hotels 5
  • 2 C Cinemark logo Cinemark 4
  • 3 G GameStop logo GameStop 4
  • 4 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites 4
  • 5 H Hampton Inn & Suites logo Hampton Inn & Suites 3
  • 6 S SpringHill Suites logo SpringHill Suites 2
  • 7 M Motel 6 logo Motel 6 2
  • 8 D Days Inn logo Days Inn 2
  • 9 J Jack & Jill Lanes 2
  • 10 L La Quinta Inn & Suites logo La Quinta Inn & Suites 2
  • 11 F Fat Cats logo Fat Cats 2
  • 12 T Thanksgiving Point logo Thanksgiving Point 2
  • 13 D Drawn to Dragons logo Drawn to Dragons 1
  • 14 P Payson City Aquatic Center 1
  • 15 S Sugarloaf 1
  • 16 L Lagoon 1
  • 17 A American Fork Marina 1
  • 18 L Laser Assault 1
  • 19 B Bobby Lawrence Karate 1
  • 20 L Larry H. Miller Field 1
  • 21 T Timpanogos Cave National Monument 1
  • 22 G Gotta Dance Performing Arts Studio 1
  • 23 B BYU Museum of Art 1
  • 24 N Nephi Swimming Pool 1
  • 25 P Provo Inn & Suites 1
  • 26 D Dry Creek Bench 1
  • 27 M Mapleton City Park logo Mapleton City Park 1
  • 28 G Getout Games 1
  • 29 H Heber Valley Camp 1
  • 30 S SB Paintball 1
  • 31 T The Kreative Kiln 1
  • 32 H Heritage Park logo Heritage Park 1
  • 33 D Downtown Park 1
  • 34 M Megaplex 8 Theater 1
  • 35 B Beehive Bazaar 1
  • 36 S Stars Talent Studio 1
  • 37 U Utah Swim Academy 1
  • 38 S Studio C 1
  • 39 P Polynesian Days Utah Festival 1
  • 40 L Lehi Round-Up Rodeo Arena 1
  • 41 L Lindon Marina 1
  • 42 Y Yuba State Park 1
  • 43 R Red Giant Escape Rooms 1
  • 44 C Cirque Lodge 1
  • 45 G Glen Ray's Corn Maze and Pumpkin Patch 1
  • 46 U Utah Transit Authority logo Utah Transit Authority 1
  • 47 T The Rise 1
  • 48 F Fairfield Inn & Suites Provo Orem 1
  • 49 P Peaks Ice Arena 1
  • 50 C Children's Visions 1

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