Growth
Kid to Kid against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kid to Kid's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 74 | K Kid to Kid | +3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
62 tracked Kid to Kid locations across 18 US states.
Customer overlap
Who shops at Kid to Kid
Tracked chains Kid to Kid customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patriot Park Dental Office
75
P
Pick Me Up Drinks
74
Pick Me Up Drinks
74
R
Ron's Tire Factory
70
K
Klein's Family Markets
67
M
Martin & Suhey Orthopedics
63
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