Growth
Deseret Book against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deseret Book's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Barnes & Noble
|
+0.3% |
| 2 |
B
Books-A-Million
|
+4.8% |
| 3 |
H
Half Price Books
|
-5.0% |
| 4 |
D
Deseret Book
|
+15.1% |
| 5 |
2
2nd & Charles
|
+9.0% |
| 6 |
K
Kinokuniya
|
-12.3% |
| 7 |
M
Mardel Christian & Education
|
-12.1% |
| 8 |
M
McKay Used Books & CD's
|
-10.0% |
| 9 |
J
Joseph-Beth Booksellers
|
-1.8% |
| 10 |
P
Powell's Books
|
-2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Deseret Book locations across 9 US states.
Tracked stores by state
- Utah 21
- Idaho 5
- Arizona 4
- California 2
- Colorado 1
- Nevada 1
- Oregon 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Deseret Book
Tracked chains Deseret Book customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Al's Sporting Goods
57
Al's Sporting Goods
57
L
Lin's Market
54
Lin's Market
54
More trends