Trends · data through September 2026

Mexican Fast Food & Fast Casual in New Jersey

Iceflower tracks 358 stores from 16 Mexican fast food & fast casual chains in New Jersey. Surf Taco grew fastest over the last year, ahead of Qdoba and District Taco.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
358
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Surf Taco and Qdoba sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Surf Taco logo Surf Taco - +17.9%
2 Q Qdoba logo Qdoba ▲2 +17.7%
3 D District Taco logo District Taco - +11.9%
4 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +10.6%
5 M Moe's Southwest Grill logo Moe's Southwest Grill ▲1 -0.6%
6 P Pancheros Mexican Grill logo Pancheros Mexican Grill ▼2 -8.3%
7 B Bubbakoo's Burritos logo Bubbakoo's Burritos ▼1 -8.6%
8 T Tacoria logo Tacoria - -9.4%
9 T Tacoholics logo Tacoholics - -9.7%
10 T Taco Bell logo Taco Bell ▼1 -9.9%
  • Chipotle Mexican Grill
  • Taco Bell
  • Qdoba
  • Bubbakoo's Burritos
  • Moe's Southwest Grill
  • Pancheros Mexican Grill
  • Tacoria
  • Other tracked chains

Store footprint

Store map

358 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (107)
  • Taco Bell (106)
  • Qdoba (28)
  • Bubbakoo's Burritos (51)
  • Moe's Southwest Grill (25)
  • Pancheros Mexican Grill (11)
  • Tacoria (8)
  • Other tracked chains

Top tracked chains by store count

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