Trends · data through September 2026

Bakeries, Donuts & Desserts in New Jersey

Iceflower tracks 1,436 stores from 1,080 bakeries, donuts & desserts in New Jersey. Bagel Express grew fastest over the last year, ahead of Auntie Anne's and Philly Pretzel Factory.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,080
Tracked stores
1,436
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bagel Express and Auntie Anne's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bagel Express ▲3 +10.6%
2 A Auntie Anne's logo Auntie Anne's - +5.4%
3 P Philly Pretzel Factory logo Philly Pretzel Factory - +3.2%
4 P Paris Baguette logo Paris Baguette - +3.0%
5 R Rico Pan Bakery ▲2 +2.9%
6 D Del Buonos Bakery - +2.4%
7 W Wetzel's Pretzels logo Wetzel's Pretzels - +2.0%
8 G Gems House of Bagels - +2.0%
9 G Goldberg's Famous Bagels ▲4 +0.9%
10 S Sunrise Bagels ▲1 +0.8%
11 L Las Chicas Bakery ▲1 +0.5%
12 H Hot Bagels & More ▲1 -0.0%
13 D Dulce De Leche Bakery - -1.0%
14 M Mango Mango Dessert logo Mango Mango Dessert ▲1 -1.6%
15 B Bagel Bazaar ▲3 -2.5%
  • Auntie Anne's
  • Paris Baguette
  • Philly Pretzel Factory
  • Nothing Bundt Cakes
  • Liscio's Bakery
  • Wetzel's Pretzels
  • Aversa's Italian Bakery
  • Other tracked chains

Store footprint

Store map

1,436 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Auntie Anne's (52)
  • Paris Baguette (26)
  • Philly Pretzel Factory (46)
  • Nothing Bundt Cakes (17)
  • Liscio's Bakery (1)
  • Wetzel's Pretzels (7)
  • Aversa's Italian Bakery (2)
  • Other tracked chains

Top tracked chains by store count

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