Trends · data through September 2026

Mexican Restaurants & Taquerias in New Jersey

Iceflower tracks 869 stores from 766 Mexican restaurants & taquerias in New Jersey. Cinco de Mayo grew fastest over the last year, ahead of Taqueria Los Güeros and Tortas Lokas.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
766
Tracked stores
869
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican restaurants & taquerias

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cinco de Mayo and Taqueria Los Güeros sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cinco de Mayo - +13.6%
2 T Taqueria Los Güeros ▲1 -2.0%
3 T Tortas Lokas - -3.4%
4 E El Tipico ▲1 -5.9%
5 M Mi Pueblito ▲1 -11.8%
6 S Sofia's Taqueria - -12.7%
7 O Orale Mexican Kitchen logo Orale Mexican Kitchen ▼1 -13.4%
8 M Mexican Mariachi Grill logo Mexican Mariachi Grill - -19.1%
9 T Tito's Burritos ▼2 -52.7%
  • Plaza Azteca
  • Sofia's Taqueria
  • Tacos El Tio
  • Meximodo
  • Tio Taco + Tequila
  • El Asadero Mexican Grill
  • La Fortaleza
  • Other tracked chains

Store footprint

Store map

869 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Plaza Azteca (1)
  • Sofia's Taqueria (3)
  • Tacos El Tio (2)
  • Meximodo (1)
  • Tio Taco + Tequila (1)
  • El Asadero Mexican Grill (2)
  • La Fortaleza (2)
  • Other tracked chains

Top tracked chains by store count

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