Growth
Asian Fusion against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asian Fusion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 107 | A Asian Fusion | -20.4% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Asian Fusion locations across 13 US states.
Customer overlap
Who shops at Asian Fusion
Tracked chains Asian Fusion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tech Dining
100
C
Craft 96 Draught House + Kitchen
84
H
Hill's Liquor
76
P
Prather's Market
56
M
Meadow Park
47
M
Mr Sombrero #3
45
Mr Sombrero #3
45
B
Bay Colony Nails Spa
43
C
City Of League City
30
City Of League City
30
J
Jackie's Bar & Grill
29
S
Shwe Nyiko Market & Asian Foods
27
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