Trends · data through September 2026

Mexican Fast Food & Fast Casual in Nashville-Davidson--Murfreesboro--Franklin, TN

Iceflower tracks 106 stores from 19 Mexican fast food & fast casual chains in Nashville-Davidson--Murfreesboro--Franklin, TN. Chipotle Mexican Grill grew fastest over the last year, ahead of Velvet Taco and Moe's Southwest Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
106
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Velvet Taco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +9.1%
2 V Velvet Taco logo Velvet Taco - +3.8%
3 M Moe's Southwest Grill logo Moe's Southwest Grill - +1.3%
4 T Taco Bell logo Taco Bell - -2.9%
5 B Blue Coast Burrito logo Blue Coast Burrito - -14.6%
  • Taco Bell
  • Chipotle Mexican Grill
  • Moe's Southwest Grill
  • Velvet Taco
  • DosBros
  • Torchy's Tacos
  • Blue Coast Burrito
  • Other tracked chains

Store footprint

Store map

106 tracked store locations in Nashville-Davidson--Murfreesboro--Franklin, TN. The 7 largest tracked chains are highlighted.

  • Taco Bell (44)
  • Chipotle Mexican Grill (26)
  • Moe's Southwest Grill (8)
  • Velvet Taco (3)
  • DosBros (3)
  • Torchy's Tacos (1)
  • Blue Coast Burrito (6)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →