Growth
adidas against its category
The biggest tracked UK sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks adidas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
JD Sports
|
+0.9% |
| 2 |
N
Nike
|
-10.4% |
| 3 |
F
Footasylum
|
-6.3% |
| 4 |
F
Foot Locker
|
+10.2% |
| 5 |
A
adidas
|
+14.1% |
| 6 |
U
Under Armour
|
+1.2% |
| 7 |
N
New Balance
|
- |
| 8 |
A
ASICS
|
- |
| 9 |
S
size?
|
-17.9% |
| 10 |
P
PUMA
|
+6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked adidas locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 9
- North West 3
- Scotland 2
- North East 1
- Northern Ireland 1
- South West 1
Customer overlap
Who shops at adidas
Tracked chains adidas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Car Wash
100
D
Devialet Selfridges London
37
C
Costco Gas
19
Costco Gas
19
L
London
18
More trends