Chain · United Kingdom · data through July 2026

N New Balance logo New Balance

Iceflower tracks 11 New Balance stores across 8 of the UK's 12 regions and nations. It ranks #16 of 114 tracked UK shoe stores chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
11
Regions
8
Category
Shoe Store
Category rank
#16

Growth

New Balance against its category

The biggest tracked UK shoe stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Balance's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 J JD Sports logo JD Sports -1.9%
2 F Footasylum +18.3%
3 S Schuh -5.3%
4 D Deichmann -5.7%
5 S Skechers +15.3%
6 C Clarks logo Clarks -1.0%
7 F Foot Locker logo Foot Locker -3.3%
8 O OFFICE Shoes -5.0%
9 S Shoe Zone +2.1%
10 T Timberland logo Timberland -5.1%
16 N New Balance logo New Balance -

Share of tracked category spend, indexed

100 262.3 2024 Q1 2025 Q4

Store footprint

Store map

11 tracked New Balance locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • London 4
  • North East 1
  • North West 1
  • Scotland 1
  • South East 1
  • South West 1
  • Wales 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at New Balance

Tracked chains New Balance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Cheshire Oaks Designer Outlet 100
N Nike logo Nike 67
A adidas logo adidas 47
V VB & Sons 39
D Devialet Selfridges London 29
T TK Maxx logo TK Maxx 24

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