Chain · United Kingdom · data through July 2026

U Under Armour logo Under Armour

Iceflower tracks 16 Under Armour stores across 10 of the UK's 12 regions and nations. It ranks #33 of 747 tracked UK clothing stores chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
16
Regions
10
Category
Clothing Store
Category rank
#33

Growth

Under Armour against its category

The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Under Armour's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Primark logo Primark -0.1%
2 N Next -1.9%
3 M Matalan -0.6%
4 Z Zara logo Zara -2.5%
5 R River Island logo River Island -4.0%
6 H H&M logo H&M -4.5%
7 N New Look logo New Look -26.7%
8 U Uniqlo logo Uniqlo -
9 P Peacocks +1.4%
10 F Flannels logo Flannels -3.0%
33 U Under Armour logo Under Armour -

Share of tracked category spend, indexed

100 216.2 2024 Q1 2025 Q4

Store footprint

Store map

16 tracked Under Armour locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 4
  • London 2
  • Scotland 2
  • South West 2
  • East Midlands 1
  • East of England 1
  • North West 1
  • Wales 1
  • West Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at Under Armour

Tracked chains Under Armour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

N Nike logo Nike 100
C Cheshire Oaks Designer Outlet 56
B BOSS Store logo BOSS Store 52
L Lindt 27
S Superdry 18
N Next 16

More trends

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