Growth
Under Armour against its category
The biggest tracked UK sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Under Armour's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
JD Sports
|
+0.9% |
| 2 |
N
Nike
|
-10.4% |
| 3 |
F
Footasylum
|
-6.3% |
| 4 |
F
Foot Locker
|
+10.2% |
| 5 |
A
adidas
|
+14.1% |
| 6 |
U
Under Armour
|
+1.2% |
| 7 |
N
New Balance
|
- |
| 8 |
A
ASICS
|
- |
| 9 |
S
size?
|
-17.9% |
| 10 |
P
PUMA
|
+6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Under Armour locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- South East 4
- North West 2
- Scotland 2
- South West 2
- East Midlands 1
- East of England 1
- Wales 1
- West Midlands 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Under Armour
Tracked chains Under Armour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cheshire Oaks Designer Outlet
56
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