Growth
Chesters Great Tasting Chicken against its category
The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chesters Great Tasting Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KFC
|
+9.6% |
| 2 |
P
Pepe's
|
- |
| 3 |
W
Wingstop
|
- |
| 4 |
S
Slim Chickens
|
+11.3% |
| 5 |
P
Popeyes Louisiana Chicken
|
+18.4% |
| 6 |
M
Morley's
|
+14.6% |
| 7 | D Dixy Chicken | - |
| 8 |
C
Chicken Cottage
|
- |
| 9 |
F
Favorite Chicken
|
+0.9% |
| 10 |
N
Nando's
|
-95.2% |
| 12 | C Chesters Great Tasting Chicken | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Chesters Great Tasting Chicken locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- North West 11
- London 2
- East Midlands 1
Customer overlap
Who shops at Chesters Great Tasting Chicken
Tracked chains Chesters Great Tasting Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Quality Foods
13
Morrisons Fuel
11
More trends