Growth
Roosters Piri Piri against its category
The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roosters Piri Piri's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KFC
|
+9.6% |
| 2 |
P
Pepe's
|
- |
| 3 |
W
Wingstop
|
- |
| 4 |
S
Slim Chickens
|
+11.3% |
| 5 |
P
Popeyes Louisiana Chicken
|
+18.4% |
| 6 |
M
Morley's
|
+14.6% |
| 7 | D Dixy Chicken | - |
| 8 |
C
Chicken Cottage
|
- |
| 9 |
F
Favorite Chicken
|
+0.9% |
| 10 |
N
Nando's
|
-95.2% |
| 21 |
R
Roosters Piri Piri
|
+16.4% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Roosters Piri Piri locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- London 15
- South East 8
- East of England 2
- North West 1
- South West 1
Customer overlap
Who shops at Roosters Piri Piri
Tracked chains Roosters Piri Piri customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends