Growth
Rio's Piri Piri against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rio's Piri Piri's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-1.1% |
| 2 |
K
KFC
|
-1.6% |
| 3 |
B
Burger King
|
-4.3% |
| 4 |
I
IKEA Restaurant
|
-8.7% |
| 5 |
F
Five Guys
|
-30.9% |
| 6 | P Pepe's | - |
| 7 | F Foodhub | - |
| 8 | I itsu | -3.9% |
| 9 |
T
Taco Bell
|
-3.1% |
| 10 | G German Doner Kebab | +3.5% |
| 35 | R Rio's Piri Piri | +5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Rio's Piri Piri locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 9
- London 4
- East Midlands 2
- South East 2
- East of England 1
- South West 1
Customer overlap
Who shops at Rio's Piri Piri
Tracked chains Rio's Piri Piri customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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