Chain · United Kingdom · data through September 2026

O O'Neill's logo O'Neill's

Iceflower tracks 50 O'Neill's stores across 12 of the UK's 12 regions and nations. It ranks #6 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved -0.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
50
Regions
12
Category
Bars, Pubs & Breweries
Category rank
#6

Growth

O'Neill's against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks O'Neill's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%

Share of tracked category spend, indexed

100 85.6 2024 Q4 2026 Q3

Store footprint

Store map

50 tracked O'Neill's locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • London 14
  • South East 8
  • West Midlands 6
  • Scotland 5
  • East Midlands 3
  • North West 3
  • Yorkshire and The Humber 3
  • East of England 2
  • South West 2
  • Wales 2
  • North East 1
  • Northern Ireland 1

Customer overlap

Who shops at O'Neill's

Tracked chains O'Neill's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

G Greggs logo Greggs 100
M McDonald's logo McDonald's 84
W Wagamama logo Wagamama 37
S Starbucks logo Starbucks 35
S Subway logo Subway 32
E Esso logo Esso 31
Z Zara logo Zara 26

More trends

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