Chain · United Kingdom · data through July 2026

T The Prince of Wales

Iceflower tracks 30 The Prince of Wales stores across 10 of the UK's 12 regions and nations. It ranks #57 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +2.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
30
Regions
10
Category
Pub
Category rank
#57

Growth

The Prince of Wales against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Prince of Wales's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
57 T The Prince of Wales +2.3%

Share of tracked category spend, indexed

100 98.5 2024 Q1 2025 Q4

Store footprint

Store map

30 tracked The Prince of Wales locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • London 9
  • South East 8
  • West Midlands 3
  • South West 2
  • Wales 2
  • Yorkshire and The Humber 2
  • East Midlands 1
  • East of England 1
  • North East 1
  • North West 1

Customer overlap

Who shops at The Prince of Wales

Tracked chains The Prince of Wales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S Sainsbury's Fuel 21
O O'Neill's 16
C Co-op Food logo Co-op Food 13
S Screwfix logo Screwfix 7

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.