Growth
BrewDog against its category
The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BrewDog's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Epworth House | - |
| 2 | S Sovereigns | -6.4% |
| 3 | T The Red Lion | -2.6% |
| 4 |
S
Slug and Lettuce
|
+6.7% |
| 5 | T The Ivy | +11.1% |
| 6 |
O
O'Neill's
|
-0.1% |
| 7 | T The Royal Oak | +5.4% |
| 8 |
W
Wetherspoon
|
+3.2% |
| 9 | Y YO! Waltham Abbey Tesco Kiosk | -8.9% |
| 10 | T The White Horse | +7.0% |
| 41 |
B
BrewDog
|
-45.5% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked BrewDog locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 10
- Scotland 8
- South West 4
- North West 3
- East of England 2
- Yorkshire and The Humber 2
- North East 1
- Northern Ireland 1
- South East 1
Customer overlap
Who shops at BrewDog
Tracked chains BrewDog customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trainline
100
Trainline
100
More trends