Chain · United Kingdom · data through July 2026

B BrewDog logo BrewDog

Iceflower tracks 32 BrewDog stores across 9 of the UK's 12 regions and nations. It ranks #16 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved -0.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
32
Regions
9
Category
Pub
Category rank
#16

Growth

BrewDog against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BrewDog's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
16 B BrewDog logo BrewDog -0.2%

Share of tracked category spend, indexed

100 187.5 2024 Q1 2025 Q4

Store footprint

Store map

32 tracked BrewDog locations across 9 of the UK's 12 regions and nations.

Tracked stores by region

  • London 10
  • Scotland 8
  • South West 4
  • North West 3
  • East of England 2
  • Yorkshire and The Humber 2
  • North East 1
  • Northern Ireland 1
  • South East 1

Customer overlap

Who shops at BrewDog

Tracked chains BrewDog customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Trainline logo Trainline 100
T Tesco logo Tesco 29
G GAIL's 19
W Wagamama 17
U Uniqlo logo Uniqlo 17
J John Lewis 13
L Lidl logo Lidl 11
W WHSmith logo WHSmith 10

More trends

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