Growth
The White Swan against its category
The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Swan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Epworth House | - |
| 2 | S Sovereigns | -6.4% |
| 3 | T The Red Lion | -2.6% |
| 4 |
S
Slug and Lettuce
|
+6.7% |
| 5 | T The Ivy | +11.1% |
| 6 |
O
O'Neill's
|
-0.1% |
| 7 | T The Royal Oak | +5.4% |
| 8 |
W
Wetherspoon
|
+3.2% |
| 9 | Y YO! Waltham Abbey Tesco Kiosk | -8.9% |
| 10 | T The White Horse | +7.0% |
| 49 | T The White Swan | +4.1% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked The White Swan locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- Yorkshire and The Humber 11
- East Midlands 10
- East of England 10
- London 7
- West Midlands 6
- South East 4
- North East 3
- North West 2
- South West 2
- Scotland 1
Customer overlap
Who shops at The White Swan
Tracked chains The White Swan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends