Growth
The White Swan against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Swan's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 37 | T The White Swan | -1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked The White Swan locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- Yorkshire and The Humber 11
- East Midlands 9
- East of England 9
- London 6
- West Midlands 5
- North East 3
- South East 3
- North West 2
- Scotland 1
- South West 1
Customer overlap
Who shops at The White Swan
Tracked chains The White Swan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends