Chain · United Kingdom · data through September 2026

T The Royal Oak

Iceflower tracks 214 The Royal Oak stores across 11 of the UK's 12 regions and nations. It ranks #7 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved +5.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
214
Regions
11
Category
Bars, Pubs & Breweries
Category rank
#7

Growth

The Royal Oak against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Royal Oak's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%

Share of tracked category spend, indexed

100 121.9 2024 Q4 2026 Q3

Store footprint

Store map

214 tracked The Royal Oak locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 37
  • South West 32
  • East Midlands 31
  • West Midlands 29
  • North West 18
  • East of England 17
  • London 16
  • Yorkshire and The Humber 16
  • Wales 15
  • Scotland 2
  • North East 1

Customer overlap

Who shops at The Royal Oak

Tracked chains The Royal Oak customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →