Trends · data through September 2026

Retail trends in Deltona-Daytona Beach-Ormond Beach, FL

Iceflower tracks 956 stores from 676 retail chains in Deltona-Daytona Beach-Ormond Beach, FL. West Marine grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
676
Tracked stores
956
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. West Marine and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W West Marine logo West Marine ▲3 +13.6%
2 D Dollar General logo Dollar General - +10.7%
3 D Dollar Tree logo Dollar Tree - +8.3%
4 M Michaels logo Michaels - +8.2%
5 P pOpshelf logo pOpshelf ▲2 +7.0%
6 R Ross Dress for Less logo Ross Dress for Less - +6.6%
7 S Sherwin-Williams logo Sherwin-Williams ▲2 +5.3%
8 W Walmart logo Walmart - +5.1%
9 T T.J.Maxx logo T.J.Maxx - +2.5%
10 K Kay Jewelers logo Kay Jewelers ▲1 +2.4%
11 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 +1.9%
12 T Target logo Target ▲1 +1.7%
13 B Belk logo Belk ▲2 -0.5%
14 B Bealls Florida logo Bealls Florida ▲1 -0.5%
15 P PetSmart logo PetSmart ▲2 -1.1%

Store footprint

Store map

956 tracked store locations in Deltona-Daytona Beach-Ormond Beach, FL, colored by category.

Top tracked chains by store count

More trends

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