Trends · data through July 2026

Retail trends in Lafayette-West Lafayette, IN

Iceflower tracks 99 stores from 75 retail chains in Lafayette-West Lafayette, IN. Goodwill grew fastest over the last year, ahead of Dollar General and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
75
Tracked stores
99
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +14.8%
2 D Dollar General logo Dollar General - +7.9%
3 W Walmart logo Walmart - +2.4%
4 T Target logo Target - -13.2%
  • Discount Store
  • Clothing Store
  • Department Store
  • Hardware Store
  • Smoke Shop
  • Second Hand Shop
  • Electronics Store
  • Other categories

Store footprint

Store map

99 tracked store locations in Lafayette-West Lafayette, IN, colored by category.

  • Discount Store (18)
  • Clothing Store (17)
  • Department Store (12)
  • Hardware Store (8)
  • Smoke Shop (5)
  • Second Hand Shop (5)
  • Electronics Store (4)
  • Other categories

Top tracked chains by store count

More trends

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