Trends · data through September 2026

Retail trends in Elkhart-Goshen, IN

Iceflower tracks 286 stores from 226 retail chains in Elkhart-Goshen, IN. Dollar General grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
226
Tracked stores
286
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +2.6%
2 D Dollar Tree logo Dollar Tree - -0.4%
3 W Walmart logo Walmart - -5.1%
4 F Family Dollar logo Family Dollar ▲1 -6.8%
5 G Goodwill logo Goodwill ▼1 -45.1%
  • Discount Store
  • Thrift Stores
  • Specialty Store
  • Hardware Store
  • Sporting Goods Store
  • Home Improvement Center
  • Women's Contemporary
  • Other categories

Store footprint

Store map

286 tracked store locations in Elkhart-Goshen, IN, colored by category.

  • Discount Store (43)
  • Thrift Stores (23)
  • Specialty Store (19)
  • Hardware Store (15)
  • Sporting Goods Store (14)
  • Home Improvement Center (13)
  • Women's Contemporary (13)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 24
  • 2 G Goodwill logo Goodwill 9
  • 3 W Walmart logo Walmart 5
  • 4 D Dollar Tree logo Dollar Tree 5
  • 5 F Family Dollar logo Family Dollar 5
  • 6 A Ace Hardware logo Ace Hardware 3
  • 7 E Erv's Vac Shop 2
  • 8 S Sherwin-Williams logo Sherwin-Williams 2
  • 9 P PetSmart logo PetSmart 2
  • 10 F Five Below logo Five Below 2
  • 11 S Sorg Jewelers 2
  • 12 C CravinVapes 2
  • 13 T Tractor Supply Co. logo Tractor Supply Co. 2
  • 14 R Runnings logo Runnings 2
  • 15 R Ross Dress for Less logo Ross Dress for Less 2
  • 16 L Lowe's Home Improvement logo Lowe's Home Improvement 2
  • 17 M Menards logo Menards 2
  • 18 T The Hive Of Light 1
  • 19 C Central Hardware & Plumbing 1
  • 20 C CARE Books and More 1
  • 21 B Bargain Wright 1
  • 22 R Richmond's Feed, Pet and Boutique 1
  • 23 E Eby's Evergreen Plantation 1
  • 24 P Pleasureland Museum 1
  • 25 S Shop Living in Yellow 1
  • 26 T The Green Bee 1
  • 27 8 820 Antiques 1
  • 28 D Der Pflanz Platz 1
  • 29 E Elegant Designs 1
  • 30 F Frame Specialties 1
  • 31 R ReFind Curated Consignment 1
  • 32 H Heritage Fabrics & General Store 1
  • 33 M Maple Corner Boutique and Gift Shoppe 1
  • 34 V Venecia Jewelry and Perfume 1
  • 35 C Coco & Common 1
  • 36 T Thingamabaubles 1
  • 37 1 1874 Found Goods + Gifts 1
  • 38 T The Loop Thrift Shop 1
  • 39 E Ed's Lock & Key 1
  • 40 T The Barn Door 1
  • 41 Z ZSmart Furniture logo ZSmart Furniture 1
  • 42 S Stephenson's of Elkhart 1
  • 43 J JC Herbs 1
  • 44 W Wakarusa Nutritional Services 1
  • 45 B Big C Lumber 1
  • 46 D Deportes Reyes 1
  • 47 I Images Jewelers 1
  • 48 S Snider's Leading Jewelers, Inc. 1
  • 49 E Electrum Supply logo Electrum Supply 1
  • 50 B Blooms on Main St 1

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