Trends · data through July 2026

Grocery & Convenience trends in High Wycombe and Aylesbury

Iceflower tracks 238 stores from 120 grocery & convenience chains in High Wycombe and Aylesbury. M&S Simply Food grew fastest over the last year, ahead of Nisa Local and Morrisons.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
120
Tracked stores
238
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Nisa Local sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +16.8%
2 N Nisa Local logo Nisa Local ▲2 +16.4%
3 M Morrisons logo Morrisons - +14.4%
4 A ALDI logo ALDI - +13.7%
5 H Holland & Barrett - +8.5%
6 I Iceland - +3.3%
7 L Londis - +1.2%
8 S Sainsbury's logo Sainsbury's - -1.0%
9 T Tesco logo Tesco - -1.8%
10 C Co-op Food logo Co-op Food ▼1 -3.4%
11 W Waitrose & Partners logo Waitrose & Partners - -5.8%
12 A Asda logo Asda - -6.0%
13 C Costcutter ▲1 -10.0%
14 L Lidl logo Lidl - -10.6%
15 O One Stop - -13.9%

Store footprint

Store map

238 tracked store locations in High Wycombe and Aylesbury, colored by category.

Top tracked chains by store count

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