Trends · data through September 2026

Grocery & Convenience trends in High Wycombe and Aylesbury

Iceflower tracks 277 stores from 139 grocery & convenience chains in High Wycombe and Aylesbury. Morrisons grew fastest over the last year, ahead of M&S Simply Food and Nisa Local.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
139
Tracked stores
277
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and M&S Simply Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +19.6%
2 M M&S Simply Food logo M&S Simply Food ▲1 +18.5%
3 N Nisa Local logo Nisa Local - +16.1%
4 A Asda logo Asda - +13.5%
5 C Costa Express logo Costa Express - +12.7%
6 C Co-op Food logo Co-op Food ▲1 +11.1%
7 S Sainsbury's logo Sainsbury's - +6.6%
8 W Waitrose & Partners logo Waitrose & Partners - +3.0%
9 B Budgens logo Budgens - +0.6%
10 I Iceland logo Iceland - -1.0%
11 A ALDI logo ALDI - -5.8%
12 T Tesco logo Tesco - -6.0%
13 M McColl's logo McColl's - -8.5%
14 L Londis logo Londis - -16.8%
15 O One Stop logo One Stop - -18.0%

Store footprint

Store map

277 tracked store locations in High Wycombe and Aylesbury, colored by category.

  • Supermarkets (79)
  • Corner Stores & Bodegas (57)
  • Other grocery stores (54)
  • Vending & Micro-Markets (19)
  • Upscale & Natural Grocers (18)
  • Discount Grocers (15)
  • Butcher Shop (14)
  • Other categories

Top tracked chains by store count

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