Growth
Dunelm against its category
The biggest tracked UK furniture stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunelm's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | D Dunelm | - |
| 2 |
I
IKEA
|
-22.6% |
| 3 | T The Range | -10.3% |
| 4 | F Festival AF | -20.0% |
| 5 | J JYSK UK | -13.4% |
| 6 | S Søstrene Grene | +15.3% |
| 7 | B Bristol | -26.9% |
| 8 |
M
Miniso
|
+3.6% |
| 9 | H Housing Units | -25.0% |
| 10 | F Fishpools | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
190 tracked Dunelm locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 29
- North West 22
- East of England 20
- West Midlands 20
- Yorkshire and The Humber 18
- South West 16
- East Midlands 14
- London 13
- Scotland 13
- Wales 12
- North East 8
- Northern Ireland 5
Customer overlap
Who shops at Dunelm
Tracked chains Dunelm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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