High Wycombe and Aylesbury Retail & Consumer Trends 2026

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Majestic Wine and Shell sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	M Majestic Wine	▲4	+17.8%
2	S Shell	-	+16.1%
3	M Morrisons	-	+15.5%
4	M M&S Simply Food	▲2	+14.5%
5	M McDonald's	-	+13.1%
6	C Card Factory	▲3	+12.8%
7	T The Bell	▲2	+12.2%
8	N Nisa Local	▲3	+12.2%
9	A Asda	-	+9.6%
10	C Costa Express	▲1	+8.8%
11	Z Zizzi	▲3	+8.4%
12	C Costa Coffee	▲3	+8.3%
13	E Esso	-	+7.6%
14	C Co-op Food	▲2	+7.3%
15	S Superdrug	▲1	+7.2%