Trends · data through July 2026

Retail & consumer trends in High Wycombe and Aylesbury

Iceflower tracks 1,072 stores from 747 retail and consumer chains in High Wycombe and Aylesbury. bp Pulse grew fastest over the last year, ahead of McDonald's and Greggs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
747
Tracked stores
1,072
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. bp Pulse and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B bp Pulse ▲3 +16.9%
2 M McDonald's logo McDonald's ▲1 +16.3%
3 G Greggs logo Greggs ▲4 +14.9%
4 M M&S Simply Food logo M&S Simply Food ▲1 +12.7%
5 N Nisa Local logo Nisa Local ▲4 +12.3%
6 M Morrisons logo Morrisons ▲1 +10.4%
7 A ALDI logo ALDI - +9.7%
8 W Wickes logo Wickes ▲1 +9.1%
9 A Argos - +8.4%
10 B Boots logo Boots ▲1 +8.0%
11 S Savers ▲1 +7.5%
12 N Next ▲1 +5.2%
13 K KFC logo KFC ▼1 +5.1%
14 G GAIL's ▲3 +5.0%
15 W Waterstones logo Waterstones ▲3 +4.8%

Store footprint

Store map

1,072 tracked store locations in High Wycombe and Aylesbury, colored by category group.

Top tracked chains by store count

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