Growth
Purple Haze against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Purple Haze's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smoker Friendly
|
-1.3% |
| 2 |
W
Wild Bill's Tobacco
|
+9.3% |
| 3 |
T
Tobacco Connection
|
+3.2% |
| 4 | B Big Smoke | +10.2% |
| 5 |
T
Tobacco King and Vape
|
-16.0% |
| 6 | T Tobacco Hut | +10.4% |
| 7 | S Smoke Shop | +6.1% |
| 8 |
S
Smokers Choice
|
-0.3% |
| 9 | C Cox's Smokers Outlet | +16.4% |
| 10 | R River Rock Tobacco | +14.6% |
| 194 | P Purple Haze | -22.8% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Purple Haze locations across 9 US states.
Tracked stores by state
- California 4
- Colorado 4
- Florida 2
- New York 2
- Kentucky 1
- Ohio 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at Purple Haze
Tracked chains Purple Haze customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Will Call Tavern
100
T
Tops Fuel
97
H
Hush Vapor
90
B
Brunswick Beverage Center
61
T
Tonawanda Wine & Liquor
54
M
Midnight Liquors
50
T
The Botany Bay
41
C
Cloud 9 Smokes and Vapors
41
C
Cenco
32
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