Growth
Phantom Fireworks against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Phantom Fireworks's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.6% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-0.6% |
| 4 |
L
Leslie's Pool Supplies
|
-6.3% |
| 5 |
P
Party City
|
-75.9% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.4% |
| 8 |
P
Phantom Fireworks
|
+0.4% |
| 9 |
A
Ashley Furniture HomeStore
|
-2.8% |
| 10 | M Maryland Lottery | - |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Phantom Fireworks locations across 17 US states.
Tracked stores by state
- Pennsylvania 11
- Ohio 10
- Florida 7
- Indiana 5
- Utah 3
- California 2
- Georgia 2
- Idaho 2
- Kentucky 2
- Nevada 2
- South Carolina 2
- Wyoming 2
- Colorado 1
- Maine 1
- Michigan 1
- New Hampshire 1
- Wisconsin 1
Customer overlap
Who shops at Phantom Fireworks
Tracked chains Phantom Fireworks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
China Lake NAWS Commissary
70
C
Community Supermarket
38
More trends