Growth
MadRag against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MadRag's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked MadRag locations across 13 US states.
Tracked stores by state
- Florida 13
- Massachusetts 10
- Tennessee 8
- Pennsylvania 6
- Georgia 5
- New York 5
- Connecticut 4
- Maryland 4
- Texas 4
- New Jersey 3
- Michigan 2
- Rhode Island 2
- Mississippi 1
Customer overlap
Who shops at MadRag
Tracked chains MadRag customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Superlo Foods
100
Superlo Foods
100
B
Beauty and Company
98
M
Memphis Light Gas & Water
64
Memphis Light Gas & Water
64
H
Hair Town
63
M
Memphis Cash Saver
61
B
BSW Beauty
48
H
Hair Global Augusta
47
More trends