Chain · United States · data through July 2026

T The Salvation Army logo The Salvation Army

Iceflower tracks 127 The Salvation Army stores across 36 US states. It ranks #7 of 1,759 tracked US second hand shops chains by card spend. Its share of tracked category spend moved +7.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
127
States
36
Category
Second Hand Shop
Category rank
#7

Growth

The Salvation Army against its category

The biggest tracked US second hand shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salvation Army's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 G Goodwill logo Goodwill +1.3%
2 V Value Village logo Value Village -3.8%
3 P Plato's Closet logo Plato's Closet -12.2%
4 U Uptown Cheapskate logo Uptown Cheapskate +3.2%
5 E EZPAWN logo EZPAWN -0.9%
6 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center -3.8%
7 T The Salvation Army logo The Salvation Army +7.2%
8 S St. Vincent de Paul -4.6%
9 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore -9.1%
10 C Cash America Pawn -

Share of tracked category spend, indexed

100 111.0 2024 Q1 2025 Q4

Store footprint

Store map

127 tracked The Salvation Army locations across 36 US states.

Customer overlap

Who shops at The Salvation Army

Tracked chains The Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

G Goodwill logo Goodwill 100
D DAV Thrift Store 91
V Village Discount Outlet logo Village Discount Outlet 44
T Tops Market 38

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.