Growth
The Salvation Army against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salvation Army's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
170 tracked The Salvation Army locations across 40 US states.
Tracked stores by state
- New York 16
- Pennsylvania 14
- North Carolina 13
- Texas 13
- Florida 11
- Illinois 11
- California 9
- Ohio 7
- South Carolina 7
- Massachusetts 6
- Michigan 5
- Georgia 4
- Missouri 4
- Mississippi 4
- Oklahoma 4
- Arkansas 3
- Colorado 3
- Indiana 3
- Washington 3
- Alaska 2
- Alabama 2
- Connecticut 2
- Kentucky 2
- Maryland 2
- Maine 2
- New Jersey 2
- Virginia 2
- Wisconsin 2
- Arizona 1
- Iowa 1
- Idaho 1
- Louisiana 1
- Minnesota 1
- Montana 1
- New Hampshire 1
- Nevada 1
- South Dakota 1
- Tennessee 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at The Salvation Army
Tracked chains The Salvation Army customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DAV Thrift Store
85
T
Tops Market
41
V
Village Discount Outlet
36
Village Discount Outlet
36
More trends